What is common to good leadership is often uncommon practice. To be able to think differently, leaders need uncommon insights that encourage them to make new connections and build sustainable competitive advantage.

Uncommon Leadership will stimulate fresh strategic thinking and act as a springboard for better leadership in organizations.

The book contains ideas specifically designed to motivate you to think differently, exploring the uncommon insights which will make a significant difference to your leadership.

Table of contents



Introduction: The uncommon sense of leadership

Chapter 1: Leading with vision – Seeing the sense before it becomes common

Chapter 2: Leading with action – Shaping the organization by turning sense into common sense

Chapter 3: Leading with purpose – Showing the way by doing the common things uncommonly well

Chapter 4: Leading with service – Serving colleagues and customers through common touch leadership

Chapter 5: Leading with others – Sharing leadership by making it more common

Conclusion: Building competitive advantage through uncommon leadership roles