Isn’t much of what you say in the book just common sense?  This was another pointed question from our interview with Kogan Page, and one we were more than happy to answer!

Well, it’s often said that the trouble with common sense is that it’s not that common!  Whether or not that’s true, we believe it’s certainly not commonly practiced.  And if so, then ‘just’ applying common sense could give you an advantage. As the English poet Samuel Taylor Coleridge once reflected:

‘Common sense in an uncommon degree is what the world calls wisdom.’

But in actual fact, the book is about much more than common sense.  A key message is that leaders find the sense before it becomes common sense.

This means not just the ability to see the uncommon sense, which is hard enough, but to see it before it becomes common sense.