Another good question Kogan Page asked us related to the way we brought the book to life with stories. “The book is full of interesting stories, but do these really help managers and leaders in their everyday work?”
There is a wealth of evidence to illustrate the effectiveness of story-telling in leadership and management development. But the importance we place on stories is perhaps justified by the feedback we’ve received from both our clients and from the leading professionals who have helped inform the book.
In fact their comments support our view that the case studies and examples really help reinforce and bring the 5-S Framework alive. One went so far as to say they helped her see how different ways of thinking can have a “massive impact on results” with people, customers and performance
This last point is something else we feel strongly about, and is a key focus of the book. Often it’s only by looking at something differently that we gain the fresh perspectives and renewed energy to make a real impact in our organizations.
Here’s how we do it. At the beginning of each chapter we introduce what we call a signature story, designed to illustrate ready-made practical approaches to adapt and apply.